DONGGUAN YIHEDA AUTOMATION CO.,LTD.
DONGGUAN YIHEDA AUTOMATION CO.,LTD.
Jul 26,2019

Marketing Analysis of Automatic Welding Machine

From the point of view of the manufacturer of automatic welding machine, it is undoubtedly daily work to improve product stability, develop new products and reduce product cost as much as possible. Everyone is doing it. The main consideration is how to sell products, how to improve market share under the background of reduced market demand and fierce competition and strive for performance not to decline or even get improved. The original way is marketing, or direct marketing, or both. When the market is good, the high profit of direct selling makes most manufacturers refuse to abandon it. Even if they claim to sell all their products, they may have direct selling in private. In recent years, the market is not good, the cost of direct selling is getting higher and higher, and the funds of end users are generally not good, the difficulty of repayment is great, and the turnover rate is low, so it can not be symmetrical with the high salary and travel expenses of direct selling team. The problem of job-hopping in the direct sales team and the problem of having a small company by the business people themselves are headaches. Recruitment of new business personnel is difficult, and the market does not give much time to train slowly, so many manufacturers of automatic welding machine began to abolish direct sales.

If the manufacturer only recognizes one service provider in a large area, the annual sales volume can be basically controlled without booms and busts. Managers and service personnel have been greatly reduced (can be arranged to the service providers), and cost savings bring room for price reduction, to meet the service providers'demand for price reduction. More funds and energy will be spent on the development of new products, which will lead to a virtuous circle.